GROUP PROJECT
MIND MAP
THE WORK IN SPACE PRESENTED
CREATING PROCESS
This is a sample how we wanted it to be
This is a mind map showing how we build the structure. As we are students, we tried to build something not too expensive and good quality.
There are many techniques we could use such as blue tech, wood, Velcro, etc.
Furthermore, if we can not be able to manage a book form, we've got a second plan. The plan is just stick the papers on the wall. It seems easy but the thing is how to make it stays still on the wall.
NAMES:
The chosen name is 'BEHIND THE SELFIES'.

The reason of choosing this name is because our concept is to see what other people look like while they are taking a selfies. It kinds of fun and ridiculous because some people might look good when they take selfie by themselves but they would not know what other people see while they are taking a selfie. That's why it is called BEHIND THE SELFIES.
STRUCTURE;
-A3
-Book Form
-Portfolio of Selfies
-Direct comparison of final pic and in the making
-5 subjects =10 pages
-Popped up on the wall
ARTWORK DESCRIPTION
Presented in a 29.7x42.0cm plastic portfolio, photography was employed to produce selfies and images broadcasting behind the selfie, an element we often do not get to witness. The 300gsm paper images sit on 20gsm beige paper in individual plastic wallets side by side and back to back, directly comparing the final products of self-presentation with the process of creating said self-presentation.
Inspired by the likes of Andy Warhol, for his self-portraits, and Juan Pablo Echeverri, particularly for his piece ‘miss fotojapon’, Behind the Selfie documents the self, as the self intends to document themselves. This art piece is led by the subjects featured in the piece, with us artists following their lead for the directions in which this piece explored. Through angles, facial expressions, outfits and backdrop, one creates a certain perception of themselves, how they intend to be perceived. With no influence over the way in which the subjects are presented, through this piece, we ask the viewer to question whether selfies reflect reality.
Our practise stems from our interest in human behaviour; as the selfie becomes a new constant in our everyday lives, our piece observes how selfie behaviour looks, from behind the selfie. It asks how far selfies reflect reality. The selfie regards the self, and to regard the self often means to think selfishly, giving way to narcissistic behaviour. As society becomes increasingly consumerist, we become increasingly aware of ourselves, from appearance to behaviour. The prevalence of portraiture throughout centuries combined with the advancements in technology have made us accustomed to seeing the selfie, especially on social media. Modern reality however, challenges the idea of selfies being part of the norm, and often enforces the idea that the act of taking a selfie, is odd.
Our piece, Behind the Selfie is an experimental standalone artwork, asking the viewer to consider whether the selfie is really that normal, and if it reflects reality. Presented as a portfolio, presenting the subjects in a catalogue format, this piece observes, presents, and attempts to make the viewer observe the very nature of selfies. Using photography, it asks the spectator to compare the final product with its production process; how people choose to present themselves, and how they are actually seen. The use of a phone camera in this piece was essential to reflect the medium in which selfies are taken. In coordination with angles, the different pictures reveal different things about the different people featured in the piece, providing a mix of representations, just as a selfie would, depending on how the subject wishes to present themselves. Behind the Selfie was conducted on a global scale, featuring a large spectrum of people all over a broad demographic in attempts to be more representative and account for the fact that, no matter your age, gender, class, ethnicity, everyone takes selfies.
Our inspirations take the form of Andy Warhol and his fascination with documenting the self, as well as a recent Saatchi Gallery exhibition: Selfie to Self-Expression, which exhibits the work of Rembrandt to Echeverri.
In the current state of modern society, the infamous selfie is hard to avoid. Behind the Selfie is an attempt to showcase selfie behaviour, critiquing the very nature of the selfie and the perceptions that selfies create. It is an examination of the narcissism that modern consumer culture has created
ARTIST STATEMENT
This is the mind map showing the process how we are going to build;

-white wall
-middle section eye level
-individual selfies make rectangle shape as selfies are originally rectangle
-number of selfies are 5 because of the basic art theory
This is what is going to look like when it presents on the wall in the show.